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Here’s a clear and practical comparison of Branding vs Lead Generation Branding Meaning:Branding is about building awareness, trust, and long-term recognition of a business in the minds of people. Goal:Make people remember you and prefer you. Focus:Emotions, identity, perception, reputation. Examples: Timeframe:Long-term results. Success Metrics:Brand recall, reach, engagement, sentiment, visibility. Result:People know you → trust